San Diego Company, Bon Affair, to Appear on ABC’s Shark Tank | Founder Jayla Siciliano Pitches ‘The Sharks’ and their 7.8 Million Viewers on May 9

Bon Affair founder Jayla Siciliano

May 2, 2014

The wine spritzer revolution will be televised on Friday, May 9 when “Self-professed wine connoisseur Kevin O’Leary gives advice to a lady from Solana Beach, CA on her lighter, healthier alternative to a full-bodied wine.” That lady is Jayla Siciliano, founder of Bon Affair wine spritzers from Solana Beach. The top-shelf, lighter option for wine drinkers has had success at Whole Foods, Nordstrom’s and Albertson’s. But expansion costs money, and a deal with the right shark could mean even bigger things for the San Diego-based company.

Jayla is always looking for better ways to do life. She credits her friends at Diesel and Burton for inspiring Bon Affair. During seven years as a product specialist for those global brands, happy hour was an essential job skill. Jayla loved it—until one trip to Hong Kong. After two weeks of toasting co-workers, she woke up at 5am with a new vision. She needed a lighter, everyday wine option that fit her professional, active lifestyle. The solution - wine spritzers. The problem? A good one didn’t exist. So Jayla made it her mission. She quit her job to create a better, modern spritzer worthy of America’s awesome wine culture. Between MBA classes, she consulted beverage experts. The spritzer had to share her values—real wine, all-natural, zero added sugar. She added electrolytes (why not?). After four years, Bon Affair is fully realized.

Bon Affair is a California wine made with purified sparkling water, electrolytes, and grape see extract that has a 6.5% ABV, with zero added sugar and half the calories of regular wine. Bon Affair wine is available in Sauvignon Blanc or Syrah, and can purchased online (shipped to 43 states) or at retail in Southern California.

Watch Shark Tank on ABC-TV on Friday, May 9 between 9-10pm when Jayla makes her pitch to The Sharks (Robert, Barbara, Mark, Daymond or Mr. Wonderful) and their 7.8 million average prime time viewers.

For more information on Bon Affair, visit bonaffair.com.