In partnership with beverage hospitality veteran Lindsay Nader, San Diego’s powerhouse hospitality collective, CH Projects (Ironside Fish & Oyster, Craft & Commerce, Polite Provisions) is proud to open doors to their newest concept, JUICE. A contemporary take on the conventional juice bar experience, the 1,100 square-foot shop is located in the heart of the East Village neighborhood at 871 G Street and introduces a ninth concept to CH’s growing repertoire. Cocktail maven Lindsay Nader, JUICE’s operating partner, is recognized as one of the nation’s shining stars within the spirits and beverage industry. A bartender, cocktail writer (Food & Wine, Los Angeles Magazine) and former brand ambassador, this triple threat has racked up an impressive roster of experience at some of the nation’s most respected bars and restaurants and will bring a welcomed, healthful element to CH’s growing brand — employing her world-class bartending skills to offer more balanced, flavorful & nutrient rich juices.
JUICE’s cold-pressed blends are extracted through a state-of-the-art, California manufactured hydraulic press that administers 14 tons of pressure, first crushing and then pressing fruit and vegetables for the highest juice yield. Blended for balance and nutrition, Operating Partner Lindsay Nader’s creations are cold-pressed daily to preserve essential vitamins, nutrients and enzymes, while producing a nutritionally sound, raw, unpasteurized product. Fueling CH Projects’ hyper-local credo, the juice bar’s offerings are 100% natural, with fruits and vegetables sourced from local purveyors who share in their sustainable practices. Fresh, all natural citrus juices are the foundation for CH’s nationally respected cocktail programs at Polite Provisions, Craft & Commerce and Noble Experiment—in addition to providing cold-pressed juice to the public, the shop will serve as a commissary of sorts, providing fresh product daily to CH’s restaurants and bars.
Parlaying her expertise into work as a freelance cocktail consultant, Nader’s contributions to cocktail menus span the country from NYC to LA. She served as the Deputy Cocktail Editor for Food & Wine Magazine’s 2011 Cocktail Book, has experience as a contributor to shakestir.com and penned the monthly column “Hey Barkeep” for Los Angeles Magazine. Most recently, Nader was featured on Bravo Network’s “Eat Drink Love” and has worked as a Brand Ambassador for the spirits portfolio Remy Cointreau in addition to Absolut Vodka. She has traveled nationally and internationally through her ambassador role, identifying bar and cocktail trends, visiting distilleries, learning about the history of spirits and conducting educational seminars for the trade.
JUICE offers two different cleanses (‘Rookie’ or ‘Pro’) for those looking to repair, replenish or refuel for up to one, three or five days. Nader worked with Georgia Van Teil of Fix Consultancy, a New York based health and wellness company, on many of the recipes to ensure they are nutritionally sound and the cleanse packages are balanced. In partnership is Coffee & Tea Collective, the shop offers cold brew coffee on draft, and a variety of hearty options like the ‘Kale Caesar’, ‘Baby Lettuce Salad’ or ‘Morning Bowl’ with hemp granola, berries, raw honey & coconut atop your choice of yogurt, frozen avocado/mango/pineapple, or frozen banana/almond base are available as well.
JUICE’s one-of-a-kind vision comes to life through CH Co-Founder Arsalun Tafazoli’s keen eye for design. A 12-foot black and white art installation by JUICE’s East Village neighbors, Product Etc., was commissioned with the lyrics of Notorious B.I.G.’s classic hit, “Juicy”. Crisp, clean lines, white subway tile walls and an expansive, marble walk-up service counter offers a comforting contrast to more organic elements like live edge walnut benches, a wooden drink rail, and plenty of hanging greenery.
JUICE is open seven days a week from 7am to 7pm at 871 G Street in the East Village. For more information, call (619) 255- COLD(2653) or visit GodBlessJuice.com.
