April 9, 2017
Entering San Diego's Horton Plaza Park, Westfield Mission Valley, and La Jolla neighborhood is Burgerim - an Israel-based international fast-casual chain with a menu centered around customizable micro-burgers.
As part of a recent expansion that will bring more than 30 locations to the United States, Israeli mini-burger eatery Burgerim will open within San Diego's downtown Horton Plaza Park, which debuted in 2016 after a $17 million restoration of a nearly-150-year-old park, as well as outposts in La Jolla and another in Westfield Mission Valley mall, with plans to open more area locations if demand is there. After beginning franchising in 2011, Burgerim has seen rapid growth and currently operates in over 200 locations in 16 countries, with its first U.S. location opening at 5001 Melrose Avenue in Los Angeles in the spring of 2016.
At Burgerim, rather than offering a menu of larger burgers, the eatery presents a concise menu of made-to-order mini-burgers in a variety of 2.8-ounce protein patty options, including beef, chicken, turkey, chorizo, Merguez, Wagyu, lamb, salmon, veggie and dry-aged beef - created to be ordered in volume like at the popular White Castle chain. The restaurant also offers chicken wings, chicken strips, sandwiches, wraps, salads, and desserts, as well as a kids meal. The Horton Plaza, Mission Valley and La Jolla locations will also serve beer and wine and are expected to open by fall 2017 through early 2018.
Burgerim will be located at 900 4th Avenue, Suite FSU-1 in San Diego's Horton Plaza Park and 1271 Prospect Street in La Jolla and will be operated by franchisee Irwantio, Inc. A location is being scouted for a third San Diego location for Westfield Mission Valley. For more information on Burgerim, visit burgerim.com and check out the sample menu below.
