On Saturday, June 30, from 7-11pm, the new mixed-used IDEA1 building in downtown San Diego will host Sensorium by Vanguard Culture, an immersive event where 15 condo lofts will be transformed into experiential, multi-sensory art experiences themed around the five senses. The Hub, IDEA1’s outdoor collaborative space will come alive with fine cuisine from signature chefs, live musical performances, sensory tents and a networking mixer. More than 75 artists will showcase their diverse work, including everything from visual arts to live dance, fashion, culinary arts, technology, and more.
"IDEA1 is thrilled to partner with Vanguard Culture to support these arts organizations in our collaborative space," said David Malmuth of I.D.E.A. Partners. "This event perfectly aligns with our desire to enrich the community with unique activations that bring together innovation, design, education and arts."
"This event encourages exploration of the five senses across all genres of the creative industries," said Vanguard Culture Founder and Executive Director Susanna Peredo Swap. "Thanks to the ingenuity of over 75 artists involved, guests will experience work ranging from the visual arts, to live dance, fashion, culinary arts, technology, and much more. Even more important is that 100 percent of all art sales will go back to the artists, arts organizations, and designers participating in the event."
The event will include live music, samples of fine cuisine, wine tastings, sensory tents and Creative Industry Mixer in The Hub. Transformed lofts will also be open to explore. Guests can also expect to see ontemporary dance performances followed by a 5 Senses Fashion Show. Guests can enjoy food and samples by featured chefs including Drew Bent of Lola55 Catering, Mario Medina of Vanguard Culture, Daniella de la Puente of La Cocina Secreta, Felipe Raul Lopez-Torres of Viñedos Malagón Valle de Guadalupe, Jorge Fuentes of Mariscos German Beyer and Dulce Nabil of Sucrée. In support of the arts community, featured artists will have the opportunity to sell their art and receive 100% of all sales. Fashion Week San Diego will also be hosting a pop-up shop by designers featured in the 5 Senses Fashion Show.
Located on the corner of Park and F Street at 895 Park Boulevard in downtown San Diego, IDEA1 is now leasing apartments, which offer bold new housing for those who want to be part of a vibrant, creative community. Residents also have access to the 2,000 square foot exercise room, rooftop clubhouse, outdoor deck, bike repair shop and gravity-defying water tower spa that overlooks the Downtown San Diego skyline and bay. On the ground floor, there will also be an outpost of Young Hickory craft beer and coffee shop and a 3,200 square foot, full service modern Mexican restaurant, Lola 55.
For more information on Sensorium by Vanguard Culture and to purchase tickets, visit vanguardculture.com/6-30-sensorium.
