The former surf shop at the base of PB Shore Club will soon become The Haole Shack, a fast-casual eatery from the team behind many San Diego hotspots.
Grind & Prosper Hospitality and Square One Concepts are teaming up to repurpose the longtime Pacific Beach Surf Shop space on the ground level outside PB Shore Club and opening a Hawaiian-themed restaurants. Named after the oft-derogatory term for a non-native Hawaiian person, The Haole Shack will offer a "North Shore vibe" and a menu of smash burgers, steak and chicken teriyaki bowls, and shaved ice.
Local restaurateur Peter Cich has ownership interests in PB Shore Club and is the founder of Grind & Prosper Hospitality. In early 2016, he launched island inspired Miss B’s Coconut Club on the corner of in Mission Beach. Grind & Prosper has since opened the 8,000 square-foot dining, drinking & entertainment destination Park 101 in downtown Carlsbad, Cajun-style Louisiana Purchase bar & restaurant in North Park, Coco Maya Caribbean restaurant in Little Italy and a pair of dining concepts within the Brick boutique hotel in San Diego's North County city of Oceanside. The company is also partnering with Grind & Prosper Hospitality's Executive Chef and Partner Quinnton Austin on the opening of a Austin NoLa, a 2,800 square-foot New Orleans-inspired restaurant on the base floor of the incoming Niima Outpost building in North Park.
For The Haole Shack, Grind & Prosper is also partnering with Barrett Rinzler's Square One Concepts, which owns many other bars & restaurants, and Doug Sondomowicz of Pacific Beach Fish Shop. Together, the three partners founded PB Shore Club in a second story space overlooking the Pacific Ocean in 2007.
