PB Shore Club Ownership Opens Hawaiian-Inspired Haole Shack In San Diego's Pacific Beach

September 8, 2024

The former surf shop at the base of PB Shore Club is now The Haole Shack, a fast-casual, Hawaiian-inspired eatery from the team behind many San Diego hotspots.

Grind & Prosper Hospitality and Square One Concepts have teamed up to repurpose the longtime Pacific Beach Surf Shop space on the ground level outside PB Shore Club for the opening of a Hawaiian-themed restaurant. Named after the oft-derogatory term for a non-native Hawaiian person, The Haole Shack offers a "North Shore vibe" and a menu of smash burgers, teriyaki bowls, fries, and shaved ice.

In addition to a menu featuring double and single smash burgers, there will be black bean burgers and "Double Shaka" smothered fries topped with tri-tip, chicken, kook sauce, green onions, and sesame seeds. Teriyaki bowls are also offered with options such as chicken, tofu, or tri-tip, served with steamed vegetables, kimchi-seasoned fried rice, togarashi, teriyaki, and kook sauce. Food is available for takeout from the counter, and there will also be patio parklet seating available for 16 guests.

Local restaurateur Peter Cich has ownership interests in PB Shore Club and is the founder of Grind & Prosper Hospitality. In early 2016, he launched island inspired Miss B’s Coconut Club on the corner of in Mission Beach. Grind & Prosper has since opened the 8,000 square-foot dining, drinking & entertainment destination Park 101 in downtown Carlsbad, Cajun-style Louisiana Purchase bar & restaurant in North Park, Coco Maya Caribbean restaurant in Little Italy and a pair of dining concepts within the Brick boutique hotel in San Diego's North County city of Oceanside. The company is also partnering with Grind & Prosper Hospitality's Executive Chef and Partner Quinnton Austin on the opening of a Austin NoLa, a 2,800 square-foot New Orleans-inspired restaurant on the base floor of the incoming Niima Outpost building in North Park.

For The Haole Shack, Grind & Prosper partnered with Barrett Rinzler's Square One Concepts, which owns many other bars & restaurants, and Doug Sondomowicz of Pacific Beach Fish Shop. Together, the three partners founded PB Shore Club in a second story space overlooking the Pacific Ocean in 2007.

The Haole Shack is now open at 707 Grand Avenue in San Diego's Pacific Beach. For more information, follow Haole Shack on Instagram and check out the menu below.