New Taco Guide By Local Food Writer Celebrates The Best Of San Diego & Tijuana’s Taquerias

San Diego's vibrant taco scene has a new guidebook, and it's one that spans both sides of the U.S.-Mexico border. 

W. Scott Koenig, known as "A Gringo in Mexico", has released Taco Megaregion: The Essential Guide to San Diego & Tijuana’s Best Tacos, a comprehensive exploration of 120 taquerias across the San Diego-Tijuana locale. The book, a love letter to tacos and the cross-border culinary traditions, features detailed descriptions of taquerias, stunning color photography, and insights into taco culture, trends, and traditions.

Koenig, well-known for his blog AGringoInMexico.com and his culinary tours of Baja California, has long been an advocate for highlighting the rich, intertwined food traditions of the Southern California, Baja, and even Mexico's mainland. His latest publication takes readers on a gastronomic journey that stretches beyond the familiar taco spots in San Diego to uncover hidden gems around Tijuana, offering a true binational experience.
Taco Megaregion is more than just a list of top taco spots. It serves as a cultural guide, exploring the deep roots of taco-making in the area and shining a light on family-owned taquerias that have been passed down through generations. Koenig emphasizes that this guidebook isn't about corporate or chain tacos - rather it's about celebrating the craftsmanship, tradition, and passion that small taquerias bring to the table.

The guide delves into various aspects of taco culture, such as the origins of ingredients, the history of different taco styles, and tips on navigating a taco crawl through Tijuana. It aims to provide readers with not only a culinary experience but also a deeper understanding of the cultural significance of tacos in this dynamic region.

Koenig's expertise in Mexican cuisine, previously showcased in his book Seven Days in the Valle: Baja California’s Wine Country Cuisine, is evident in the careful curation of Taco Megaregion. The guide is a reflection of his years of research and love for the cross-border food culture that defines the San Diego-Tijuana cross-border metropolis, which is far more connected than many may realize.

A benefit to both locals and travelers, Taco Megaregion offers an invaluable resource, blending rich cultural insight with practical advice for anyone looking to explore the region's best tacos. The book is now available on IngramSpark Book Shop, Amazon, Barnes & Noble, and other online retailers.

For more information, visit taco-megaregion.com

Originally published on October 1, 2024.