Since its inception in 1970, Comic-Con has grown from a niche gathering to one of the most significant conventions in the entertainment industry, attracting over 135,000 attendees annually. The convention is a celebration of comics and popular arts, primarily held at the San Diego Convention Center, with additional programming at the San Diego Public Library and the Comic-Con Museum in Balboa Park.
The event's economic impact on San Diego is substantial. In 2024, Comic-Con contributed approximately $160 million to the local economy, with over $3 million coming from hotel and sales taxes alone. This influx supports critical city services, including public safety and infrastructure maintenance.
Mayor Gloria highlighted the significance of Comic-Con to San Diego's identity and economy, stating, "Comic-Con is not just a celebration of creativity and fandom — it's a major economic driver for our city, supporting local businesses and showcasing San Diego on a global stage."
Rip Rippetoe, President and CEO of the San Diego Convention Center, emphasized the collaborative effort behind the event's success, "We never take [Comic-Con] for granted. We appreciate the Comic-Con team and all our partners who contribute to a successful event year after year."
The extension of Comic-Con's stay in San Diego was made possible through cooperative efforts with the city, the San Diego Convention Center, the San Diego Tourism Authority, and the regional hospitality sector. David Glanzer, a spokesperson for Comic-Con, stressed the importance of affordable accommodations in securing this agreement, "Maintaining affordable hotel rates is crucial for the tens of thousands who visit San Diego each summer for Comic-Con."
This announcement not only secures Comic-Con's future in San Diego for the next three years but also reinforces the convention's role as a cultural and economic landmark. The next Comic-Con is scheduled to take place from July 24-27, 2025, preceded by a preview night on July 23.
