Established in October 1972 by Jim Holman, a former Navy veteran who had previously worked with the Chicago Reader, the San Diego Reader began with an initial press run of 20,000 copies. Over the years, it grew to become one of the largest alternative weeklies in the United States, reaching a peak circulation of 160,000 copies in the late 1980s. Its influence in San Diego was significant, offering a platform for local writers and photographers, and covering a wide array of topics from politics to arts and entertainment.
The Reader was known for its extensive features, investigative journalism, and cultural commentary, as well as hosting popular area events like Tacotopia, Reader Feast and San Diego Burgers & Beers. At its height, the publication often included 200 pages per issue, with half dedicated to free classified advertisements. However, the rise of digital media and platforms like Craigslist, which impacted the revenue from classifieds, led to a steady decline in print circulation, which was reduced from 45,000 to 25,000 last summer before the decision to end the print run.
Despite the cessation of its print edition, the San Diego Reader will continue its operations online, a transition that began with the launch of its website in 1998. The online version has been outperforming the print edition in recent times, maintaining a robust presence with features, news, and listings related to local food, music, theater, movies, and events.
The Reader has played a crucial role in San Diego's media landscape, providing a voice for alternative perspectives and fostering local talent. It has moved offices from Little Italy to Golden Hill over the years, reflecting its deep roots in the community. The transition to a fully digital format marks a significant evolution for the publication, aiming to adapt to contemporary media consumption trends while preserving its legacy of insightful, locally-focused journalism.
For more information about San Diego Reader, visit sandiegoreader.com.
